Structure That Works
Most businesses don’t need a new website.
They need to fix what’s not working first.
Start Here
Clarity Audit
$350 - $750
A focused review of your website. No more guessing. No more random tweaks. You’ll know exactly what’s worth fixing—and what isn’t.
You’ll walk away with:
What’s actually not working (and why)
What to fix first
What to ignore (this is important)
A clear path forward
This is where most people should start.
The Intensive
For businesses that don’t need a full rebuild—but need to fix what’s not working.
The Intensive
Intensive Session $500 - $1,000
This is where we take what’s uncovered in the audit and actually fix it—together. Instead of walking away with a plan, we implement the right changes in real time.
This might include:
Restructuring key pages
Clarifying your messaging
Simplifying your offers
Fixing what’s creating confusion
Making your site easier to navigate and act on
You leave with:
A clearer, more structured website
Messaging that actually makes sense
Real progress—not just ideas
This is for when you’re ready to update your existing website.
Website Rebuild
For businesses ready to move beyond guessing.
Website Rebuild
Custom engagement, typically $3,000+
Once the structure is clear, this is how we build it right.
A custom-built website designed around your actual business—not just how it looks. We take everything uncovered in the audit and build it properly—so your site finally works.
What’s included
Clear positioning and messaging (so people get it instantly)
Strategic page structure (so visitors know where to go next)
Thoughtful design that supports decisions
SEO-ready foundation
A site you can confidently manage
You get a website that:
Makes sense immediately
Reflects your actual business clearly
Guides people toward action
Supports real growth
This is for businesses ready to stop guessing and build it right.
Every project follows the same structure.
Clarity → Positioning → Expression → Consistency → Visibility
“Nikki was on top of everything from day one. I felt comfortable giving her an idea and letting her use her creativity and knowledge to carry it out. She was amazing to work with!”
“I can’t say enough great things about Nikki! Not only is her work beautiful and easy to navigate, but she was also so patient and understanding throughout our long (and sometimes chaotic) build process. Highly recommend working with her!”
Commonly Asked Questions
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Yes. Every rebuild starts with clarity. Otherwise, we’re just guessing.
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Absolutely.
Most founders don’t come in with a perfectly mapped plan. That’s what this process is for.
If you’re unsure, start with Positioning & Direction or book a clarity call. We’ll sort it out together.
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Yes — it's the platform I specialize in, and it's the perfect mix of beauty, flexibility, and ease for soul-led entrepreneurs.
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Absolutely. I offer brand identity as an add-on, and I’ll guide you through copy best practices throughout the process.
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Yes.
Projects are typically divided into milestone payments to make the investment manageable and structured.
We’ll walk through options on your clarity call.
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Wayfinder is best suited for businesses with traction who are ready to formalize their digital foundation.
