Hey, I’m Nikki — web designer, digital strategist, and the human behind Wayfinder Digital.

A woman with blonde hair in a blue and white striped dress, smiling outdoors near the Eiffel Tower in Paris, overlooking a park and the city.

I don’t believe in templates with no soul.

I believe in custom strategies.

Collaborative vibes.

The kind of digital presence that makes people say “this is so you!”

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A few things I bring to the table…

  • Web design unique to you and your brand

    Open laptop on wooden table displaying a website with the text 'I design and develop experiences that make people's lives simple.' in a modern, urban café setting.
  • Content that sounds human + fits your vibe

    Close-up of a fountain pen writing on lined paper with black ink, casting a shadow on the paper.
  • Canva graphics for you to edit as needed.

    A workspace with a laptop displaying photo editing software, a camera, a cup of coffee on a coaster, and a potted plant on a wooden desk against a gray wall.
A woman with long dark hair holding a pair of scissors near her face, sitting in a salon or barbershop.

Jocelyn Parkhouse, Owner, Honey Hair Co.

“I can’t say enough great things about Nikki! She did an amazing job creating our Honey Hair Co. website. Not only is her work beautiful and easy to navigate, but she was also so patient and understanding throughout our long (and sometimes chaotic) build process. Nikki stayed organized, was incredibly prompt with every update, and carried herself with total professionalism from start to finish. I’m so thankful we had her expertise to bring our vision to life — highly recommend working with her!”

You don’t need a huge team.
You need the right guide.

A woman with blonde hair and glasses wearing a white blouse and blue jeans, standing indoors.

I started this studio for people like you: thoughtful creators, ambitious entrepreneurs, authors with a message, small businesses with a mission.

You're doing meaningful work. I'm here to make sure it shines online — with design that feels aligned and marketing that feels doable.

Why work with Nikki?

Because I believe your message matters — and you don’t have to wander through digital overwhelm alone. This studio exists to help you find your voice, your look, your rhythm… and your way.

This isn’t one-size-fits-all. I don’t do generic templates or marketing fluff. I listen to your story, dig into your goals, and create digital magic that feels as intentional as your mission.

You get:
✔️ Clean, elevated design
✔️ Strategy with a soul
✔️ Peace of mind (finally)

Your next step doesn’t have to be loud

It just has to be yours

Let's Chat
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