Let’s find the right direction
For thoughtful businesses who want clarity, structure, and an online presence that actually works — without trends or burnout.
WAYFINDER WEBSITES
Positioning & Direction - $1,750
For businesses that feel unclear, misaligned, or stuck online.
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This offering is for founders who know something isn’t working — but don’t want to redesign blindly.
Clarity & Direction is a strategic reset focused on alignment, language, and orientation. We step back from execution to identify what your digital presence should be doing, what’s currently in the way, and where your energy is best spent before committing to a larger build.
Includes:
90-minute clarity & direction session
Review of your current website, messaging, and structure (if applicable)
Positioning and messaging refinement
Identification of misalignment, gaps, and friction points
Clear recommendations for next steps (what to change, keep, or remove)
Written summary with strategic guidance
Ideal as a standalone reset or as a foundation before The Clarity Site or Vision Site.
The Clarity Site - $3,500
For new founders who want a clean, strategic digital home.
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This package is perfect for soul-led founders who are just getting started and want a digital home that reflects their vision — without overthinking every detail.
Includes:
5-page custom Squarespace site (Home, About, Services, Contact, Optional Page)
90-min strategy call + planning doc
UX-focused layout
Brand-aligned styling
Mobile optimization
SEO basics (meta, alt text, structure)
Launch checklist
1 week of email support
The Vision Site - $5,500
For founders ready to deepen their brand presence.
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You’ve got clarity — now let’s deepen your visual identity and create a site that guides your clients to say yes.
Includes:
Everything in Clarity
Up to 7–8 custom pages
Custom CSS styling
Visual system refinement
Brand-aligned typography + color setup
2 rounds of design revisions
Integrations (newsletter, booking, CRM)
Blog setup + structure
Social share graphics
2 weeks of support
The Signature Site - $9,000+
A full brand-level digital experience. Boutique, curated, and designed to scale.
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You’re established — and your site should reflect it. This is for founders ready for a next-level presence that can hold all of their offers, content, and future growth.
Includes:
Everything in Vision
Full custom wireframing
High-end visual system (type, color, spacing, editorial design)
Custom CSS system (micro-interactions, hover effects, spacing system)
Light copy collaboration (refinement + structuring)
Sales page or offer page
Full blog UX (categories, SEO, formatting)
Mini brand strategy session
2–4 weeks support
Optional: Client portal build, advanced integrations
Optional add-ons: eCommerce, membership, course setup
DIGITAL FOUNDATIONS
The Starter Strategy - $1,200
For the solopreneur who needs clarity, direction, and a grounded plan.
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A simple, confident starting point to help you get intentional.
Includes:
60-minute deep-dive strategy call
Brand-aligned messaging check
2 custom Canva templates
Editorial calendar outline
10 tailored content prompts (more premium than 5)
Light brand tone audit
Clarity on content pillars + audience segments
The Growth Plan - $2,200
For the founder who wants to stop guessing and start building momentum.
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A rhythm-building system designed to help you show up consistently and confidently.
Includes:
Everything in Starter
2-week custom content plan (keep)
IG bio refresh + story highlights
Email welcome flow (3 emails)
Hashtag strategy (optional)
Brand message refinement session
1 custom caption bank (10–12 reusable captions)
The Premium Partnership - $3,800 +
For the founder or brand who wants hands-on support, strategy, and content ease.
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Your creative partner for strategy, content, and sustainable growth.
Includes:
Everything in Growth Plan
1 month of done-for-you posting (3x/week)
Newsletter content calendar (2 emails + outlines)
Lead magnet setup (PDF design + opt-in)
Mini funnel strategy session
Voxer support during implementation
2 branded Canva templates (upgrade)
Monthly analytics snapshot
Extra Support
Mix and match to customize your support — perfect for creators who need one polished piece at a time.
Copy Audit or Light Editing – $300
A strategic polish to help your words land with clarity and confidence.
1:1 Brand Strategy Intensive – $600
A 75–90 minute deep-dive session to refine message, voice, audience, and brand pillars. Includes a recap doc with recommendations.
Email Welcome Flow (3-part) – $550
A high-conversion, brand-aligned sequence designed to warm leads and build trust right away.
Brand Mood Board + Mini Style Guide – $650
Perfect for founders who need visual clarity before a full brand identity.
Bundle 3, Save 15%
Lead Magnet Template (Designed in Canva) – $400
Includes layout, brand alignment, light copy polishing, and export-ready files.
Blog Setup + Post Templates – $450
Category architecture + 3 reusable post templates for consistency and SEO readiness.
E-commerce Setup (Basic) – $750
Product setup, categories, checkout, confirmations, and design alignment.
Booking or Calendar Integration – $200
Smooth, professional scheduling that matches your brand.
Perfect for founders who need a mini refresh without committing to a full brand or website package.
Example combos:
• Mini Style Guide + Email Flow + Lead Magnet
• Blog Setup + Copy Audit + Calendar Integration
• Brand Intensive + Sales Page Layout + Email Flow
Investment: Pricing depends on your chosen mix (discount applied at invoice).
Need something custom? Let’s chat — we’ll co-create a solution.
“Nikki was on top of everything from day one. I felt comfortable giving her an idea and letting her use her creativity and knowledge to carry it out. She was amazing to work with!”
“I can’t say enough great things about Nikki! Not only is her work beautiful and easy to navigate, but she was also so patient and understanding throughout our long (and sometimes chaotic) build process. Highly recommend working with her!”
Commonly Asked Questions
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Most projects are completed in 3–5 weeks after kickoff.
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Yes — it's the platform I specialize in, and it's the perfect mix of beauty, flexibility, and ease for soul-led entrepreneurs.
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Absolutely. I offer brand identity as an add-on, and I’ll guide you through copy best practices throughout the process.
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No problem! That’s what the Discovery Call is for. We’ll talk through your vision and goals — and build a custom plan together.
Ready for clarity instead of guessing?
If you’re unsure what you need — or tired of trying to decide alone — book a clarity call.