Design & Strategy for Soul-Led Brands

Custom Squarespace websites and intuitive brand strategy to help you grow online -without the chaos.

WEB DESIGN PACKAGES

The Clarity Site - $2,000

A clean, strategic starting point to help you get clear and get seen.

  • This package is perfect for soul-led founders who are just getting started and want a digital home that reflects their vision — without overthinking every detail.

    Includes:

    • 5-page custom Squarespace site (Home, About, Services, Contact, Blog)

    • 90-min strategy call + planning doc

    • Intuitive layout + brand-aligned visuals

    • Mobile-optimized design

    • SEO basics: metadata, image alt text, keywords

    • Launch checklist + 1 week of post-launch email support

The Vision Site - $3,200

For the entrepreneur who’s ready to elevate their online presence and grow with intention.

  • You’ve got clarity — now let’s deepen your visual identity and create a site that guides your clients to say yes.

    Includes:

    • Everything in Clarity Site

    • Up to 8 custom pages

    • 2 rounds of collaborative design revisions

    • Custom brand styling (fonts, colors, light logo touch-up if needed)

    • Opt-in or booking integration

    • Basic blog setup

    • Social media share graphics

    • 2 weeks of post-launch support

The Signature Site - $5,000+

Your digital sanctuary, built to scale.

  • You’re established — and your site should reflect it. This is for founders ready for a next-level presence that can hold all of their offers, content, and future growth.

    Includes:

    • Everything in Vision Site

    • Full blog setup with categories + SEO optimization

    • Light copy polish (if you bring the words, I’ll make them shine)

    • Light sales page or offer page

    • Mini brand strategy session (message, vibe, and flow check)

    • 2-week Voxer support post-launch

    • Optional upgrades: eCommerce, client portals, memberships

DIGITAL MARKETING PACKAGES

The Starter - $750

For the solopreneur who wants a grounded strategy and a confident start.

  • No fluff. Just a simple, clear plan you can follow — and a strategy call that feels more like a creative jam session.

    Includes:

    • 60-min strategy call

    • 2 Canva content templates

    • Editorial calendar outline

    • 5 content prompts tailored to your niche

    • Brand-aligned content tone audit

The Growth - $1,200

For the creative who's ready to stop winging it and start showing up consistently.

  • You have something to say — and people who need to hear it. This package helps you build rhythm, trust, and momentum.

    Includes:

    • Everything in The Starter

    • 2-week custom content plan

    • Instagram bio refresh + story highlight covers

    • Basic email welcome flow (3 emails)

    • Light hashtag strategy

    • Brand message check-in

The Premium - $2,000 +

For the founder or team who needs full support — strategy, content, and ease.

  • You’ve got a lot on your plate. Let’s get the right words, tools, and systems in place to help your brand grow without burning you out.

    Includes:

    • Everything in The Growth

    • 1 month of done-for-you social media scheduling

    • Newsletter content calendar (2 emails + outline)

    • Lead magnet setup (PDF design + opt-in form)

    • Mini funnel strategy session

    • Support via Voxer or email during the implementation week

Need a little extra? 

Mix and match to create your own path.

Copy audit or light editing – $250

1:1 brand strategy intensive – $450

Email welcome flow (3-part) – $400

Brand mood board + mini style guide – $500

Lead magnet template (designed in Canva) – $300

Blog setup + post templates – $350

E-commerce setup (basic) – $600

Booking or calendar integration – $150

Need something custom? Let’s chat — we’ll co-create a solution.

Past Client, Coaching Website

“Working with Nikki felt like a breath of fresh air—rooted, strategic, and entirely me.”

Client, Holistic Practitioner

“It was like she took my messy vision and turned it into something magnetic.”

Commonly Asked Questions

  • Most projects are completed in 3–5 weeks after kickoff.

  • Yes — it's the platform I specialize in, and it's the perfect mix of beauty, flexibility, and ease for soul-led entrepreneurs.

  • Absolutely. I offer brand identity as an add-on, and I’ll guide you through copy best practices throughout the process.

  • No problem! That’s what the Discovery Call is for. We’ll talk through your vision and goals — and build a custom plan together.

Let’s build a presence that evolves with you

Wherever you are in your business journey, I’ll meet you there—with intuitive design, strategy, and grounded guidance.