Design that reflects your vision.
Strategy that evolves with your growth.
Wayfinder Digital helps purpose-driven entrepreneurs build Squarespace websites that align with who they are — and where they’re going. We blend vision and purpose to strategically build your brand a digital home that feels like you and supports your next chapter.
Does this sound familiar…
You’re building something meaningful — and you want a brand that feels as intentional and expansive as the work you do.
You’re not just looking for polish — you’re looking for a website that mirrors your vision, values, and future growth.
You might be...
A coach, consultant, or creative founder ready to embody your brand fully
Outgrowing your DIY beginnings (or never had a site that truly reflected you)
Preparing for growth — and wanting your website to feel aligned with what's next
Why Wayfinder
You bring the vision. I’ll help you bring it to life.
Your brand deserves more than a template — it deserves a digital home that holds who you are and where you’re going. If you’re ready for a site that reflects your purpose, attracts aligned clients, and grows with you, let’s build it together.
This isn’t one-size-fits-all. I don’t do generic templates or marketing fluff. I listen to your story, dig into your goals, and create digital magic that feels as intentional as your mission.
You get:
Clean, elevated design
Strategy with a soul
Peace of mind (finally)
What it’s like to work together
Brand Discovery
We start with a deep-dive to gain clarity. You’ll complete a short brand questionnaire and we’ll hop on a kickoff call to align on vision, voice, and goals.
Build & Refine
Once your design is approved, I’ll build the full site on Squarespace with custom styling, responsive design, and thoughtful copy prompts to keep your message clear and strong.
Design & Strategy
I’ll map out your site structure, create your first mockups, and ensure everything is built to convert and feel like you. This is collaborative and intentional — not rushed.
Launch + Support
We go live with confidence! You’ll get launch graphics, a training guide, and 14 days of post-launch support so you feel totally empowered to run your digital home.
What People Are Saying
“It’s rare that you come across leaders as talented as Nikki! I consider myself lucky to have learned from someone as organized, creative, and kind as she is. Nikki was excellent at managing a projects and teams, and working with professionals across multiple disciplines. When I worked with Nikki, I found the experience not only easy, but enjoyable!
— Kathryn Cassacia
COPYWRITER & MARKETING STRATEGIST
“Nikki is a savvy digital marketer, as well as an expert content creator and curator. I had the pleasure of working closely with Nikki on a number of high stakes projects geared toward prospective students, alumni and donors. She is dependable, innovative and one of my favorite people to collaborate with!”
— Molly Goaley
MARKETING SPECIALIST, WESTERN MICHIGAN UNIVERSITY
“Nikki is an outstanding and highly accountable search marketing professional. In addition to possessing the strategic and creative qualities that are necessary to obtain meaningful SEO/SEM results and make a difference for a client, she is extremely self-motivated and easy to work with.”
— Louis Davis
SEO MANAGER, DIGITAS NORTH AMERICA
Let’s build something beautiful
Ready for a brand that reflects where you’re going?
No two businesses — or humans — are alike. That’s why every project starts with a conversation.
Whether you’re launching something brand new or refreshing your online home, we’ll co-create a strategic Squarespace website that fits your vision, your goals, and your timeline.
I offer fully custom website packages, collaborative intensives, and ongoing design support — all rooted in clarity, ease, and intention.
*Not sure what you need yet? We’ll figure it out together.