Before You Hit “Boost,” – Do This.

Your ad campaign won’t work if you’ve ghosted your own audience. You can’t throw money into the void and expect results — especially if no one knows who you are. Even the best ads can’t save a brand with no voice.

And yet — people try.

I get it. Creating quality content week after week is tough work. But as Jillian Michaels once screamed on The Biggest Loser: Why choose to fail when success is an option?

So let’s get into it. Because building your presence before you need it?

That’s the real flex.

 What I Mean By “Presence”

• Your website: Does it exist? Is it clear? Does it work on a phone?

• Your messaging: Can someone tell what you do — quickly?

• Your content: Is there anything for people to scroll through?

• Your social proof: Testimonials, press, case studies — something that builds trust.

• Your consistency: Even if it’s once a week. Just. Show. Up.
  

Why This Matters for Ads

(Spoiler: It’s Not Just About Clicks)

• Cold traffic needs a warm welcome. Nobody buys from a stranger.

• Algorithms remember everything. Active brands get cheaper reach.

• ROI starts with readiness. Ads amplify what’s already there—good or bad. 

Build This Before You Hit “Boost”

• Cohesive brand voice + visuals
  Same tone, same vibe, every platform.

• Audience-first content
  Posts that solve problems, answer questions, or spark “save” clicks.

• A friction-free funnel
  Ad → landing page → crystal-clear call-to-action. Zero confusion, zero leaks.

Show Up Before It’s Necessary

It doesn’t have to be perfect. You don’t have to be everywhere. But if you want your dollars to work harder than you do, your online presence must feel legit, trustworthy, and scroll-stopping.

Not sure if you’re ad-ready? I’ll give it to you straight—no fluff—and if you need a game plan, I’m here to help.