WELCOME TO WAYFINDERWeb Design. Branding. Strategy.
The Wayfinder Framework
Your Journey, Mapped
Brand Discovery
Get clear on what makes you stand out and translate it into visual form.
Design & Strategy
Ensure everything is built to convert and feel like you.
Launch + Support
Feel totally empowered to run your digital home.
Featured Projects
No two businesses — or humans — are alike. That’s why every project starts with a conversation. Whether you’re launching something brand new or refreshing your online home, we’ll co-create a strategic Squarespace website that fits your vision, your goals, and your timeline. I offer fully custom website packages, collaborative intensives, and ongoing design support — all rooted in clarity, ease, and intention.
Sarah Mardigian, Owner, Cultivate Aesthetics
“As a business owner, building a website was not on my list of skills and I certainly didn’t know how to organize one that was easy to navigate for my audience. Nikki was on top of everything from day one. She was able to build a website that was cohesive to my brand and easy to use. I felt comfortable giving her an idea and letting her use her creativity and knowledge to carry it out. She was amazing to work with!”
Ready for a brand that reflects where you’re going?
*Not sure what you need yet? We’ll figure it out together.