WELCOME TO WAYFINDER

Web Design. Branding. Strategy.

Design that feels like you.
Strategy that actually works.

Our Mission

We believe websites should reflect the soul of your work. Our design process is soulful, strategic, and built for growth.

The Wayfinder Framework

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Brand Discovery

Get clear on what makes you stand out and translate it into visual form.

Your Journey, Mapped

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Design & Strategy

Ensure everything is built to convert and feel like you.

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Launch + Support

Feel totally empowered to run your digital home.

View Recent Work

Cultivate Aesthetics

Adado Woodworking

No two businesses — or humans — are alike. That’s why every project starts with a conversation.

Whether you’re launching something brand new or refreshing your online home, we’ll co-create a strategic Squarespace website that fits your vision, your goals, and your timeline.

I offer fully custom website packages, collaborative intensives, and ongoing design support — all rooted in clarity, ease, and intention.

What Clients Are Saying

  • Sarah Mardigian, Owner, Cultivate Aesthetics

    As a business owner, building a website was not on my list of skills and I certainly didn’t know how to organize one that was easy to navigate for my audience. Nikki was on top of everything from day one. She was able to build a website that was cohesive to my brand and easy to use. I felt comfortable giving her an idea and letting her use her creativity and knowledge to carry it out. She was amazing to work with!

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  • Richard Adado, Owner, Adado Woodworking

    “I wanted to start a website and I didn't have any ideas of how to start or any process. I met Nikki, gave her some of my ideas and with her knowledge, she created and taught me how to use the website. I would not have the business through my site today without the assistance of Nikki. She is and always will be a plus in my life. Thank you for your wisdom and support.”

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Ready for a brand that reflects where you’re going?

*Not sure what you need yet? We’ll figure it out together.